Discover the World of Craft Agave Spirits
At La Tierra, we believe a craft agave spirit is more than something you pour into a glass. It is a story rooted in the Karoo, shaped by the land, and shared among people.
The Agave Experience invites you to step deeper into that story. Each of our offerings is designed to connect you through flavour, place, and culture, creating an agave spirit experience unlike any other in Mzansi.
1. Karoo Agave Farm Tour
Step into Graaff-Reinet in the Karoo and meet Tim Murray, known as the Agave King of South Africa. With generations of agave farming knowledge behind him, Tim has dedicated decades to cultivating Karoo agave and preserving its traditions.
On this Karoo agave farm tour, he personally guides you through his cultivated agave fields, sharing remarkable stories of the plant’s history, its resilience in the Karoo, and the craft that transforms it into spirit.
The journey concludes with a guided tasting of local and international agave expressions, giving you a deeper appreciation of what defines a true craft agave spirit.
2. Private Agave Tasting & Pairing
Experience a guided South African agave tasting in the comfort of your home or at a venue of your choice. Each event is designed around your preferences, we create the pairings, bring everything needed, and guide the tasting so you can simply enjoy.
Each expression of our craft agave spirit is matched with curated South African flavours, showing how food and spirit come alive together. This is an intimate and engaging experience that highlights the versatility of agave and the enjoyment it brings when shared.
3. Corporate Events and Collaborations
Designed for larger groups, these experiences focus on creating atmosphere and connection through crafted cocktails, short guided tastings, and selected pairings.
Ideal for corporate functions, client appreciation, brand activations, or product launches, our team provides a seamless experience that introduces guests to the character of our craft agave spirit while keeping the flow of your event effortless. Guests leave with a taste of the Karoo and lasting memories tied to your occasion.
Why Choose our Craft Agave Spirit Experience?
No two harvests are ever the same, and that is the essence of a craft agave spirit. Each plant reflects the Karoo’s soil, climate, and resilience, creating subtle differences that make every tasting unique. The Agave Experience is designed to share this diversity through farm tours, guided tastings, and curated events. Guests enjoy the flavour of our spirits while gaining insight into the role of agave in South Africa and how it connects land, culture, and people. Choosing the Agave Experience is an introduction to the story, craft, and character behind every glass.